About Us

About i1baits

After fishing New York’s Finger Lakes and Oneida Lake for over thirty five years, I simply wasn’t satisfied with the consistency or quality of the bucktail jigs available locally. So, to improve my chances of catching more and larger fish, I began to design an build a better fish trap. I started the revolution by combining premium quality components with design improvements. My first creations were scrutinized by not only myself, but my best friends and fishing partners. My toughest customers have helped me create the best walleye jigs we have ever seen and after years of trials and improvements, I am ready to show off my creations to the tournament world.

PRICHARD BAITS is a family business, located in Central Square, New York. Driven by customer satisfaction and attention to detail. Our baits can be used year round, for a variety of species. The colors and life like movements of the baits, entice the most reluctant fish.